Sentiment Analysis of Social Media

Tools and Features of Sentiment Analysis

Source: jjbuzzcloud.com

What is Social Media Marketing?

Brand Awareness

What is Sentiment Analysis?

How Does Sentiment Analysis Work?

Polarity of Opinion

5 stars means very positive while 1 star means very negative

Personal Feelings

Intentions/Objectives

Sentiment Analysis Algorithms

Rule Based Algorithms

Automatic Algorithms

Source: MonkeyLearn
Source: MonkeyLearn
Source: MonkeyLearn

Hybrid Algorithms

You can learn more about sentiment analysis with python in the following link:
https://towardsdatascience.com/sentiment-analysis-of-social-media-with-python-45268dc8f23f

Social Media and Brand Monitoring

Conclusion

An Economist curious about world of Data Science