We live in a world where the globe is connected and communication made easy with the click of a button.
In this social age, the evolution of the World Wide Web (www), characterized by the advancement of smartphones and semantic technology, has redefined social media as a retail platform and an indispensable marketing tool.
Social media marketing (SMM) is a form of digital marketing that involves sharing content on social media platforms in an attempt to actualize a firm’s branding, sales, and web traffic goals. …
An Economist curious about world of Data Science